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Hello Kitty is a staple of the kawaii segment of Japanese popular culture. A variety of products ranging from school supplies to fashion accessories to motor oil  have featured the character over the years.
A number of Hello Kitty TV series targeted towards children have been produced, as well as several manga comics and anime films.
In , Shintaro Tsuji , founder of Sanrio, began selling rubber sandals with flowers painted on them. Sanrio decided to make Hello Kitty British because foreign countries, including Britain in particular, were trendy in Japan at the time of Hello Kitty's creation.
Sanrio already had several characters set in the US, and it wanted Hello Kitty to be different. He first considered "Hi Kitty" before finally settling on "Hello Kitty," her current name.
Spokespeople for Sanrio have confirmed that Hello Kitty has no mouth, as they want people to "project their feelings onto the character" and "be happy or sad together with Hello Kitty.
She's Sanrio's ambassador to the world and isn't bound to any particular language. Despite this, no definitive statement supports that speculation.
Hello Kitty sold well immediately after her launch, and Sanrio's sales increased sevenfold before they slumped temporarily in Yuko Yamaguchi, the main designer for most of Hello Kitty's history, has said that fashion, movies, and TV inspire her in creating new designs.
Originally, Hello Kitty was only marketed towards a child and preteen audience. In the s, the target market for Hello Kitty was broadened to include teenagers and adults as a retro brand.
According to Sanrio, Hello Kitty was appearing on 12, new products each year as of Hello Kitty and Mimi celebrated their 40th Anniversary on 1 November Originally aimed at the pre-adolescent female market, the Hello Kitty product range has expanded from dolls, stickers, greeting cards, clothes, accessories, school supplies and stationery to purses, toasters, televisions, other home appliances, massagers, and computer equipment.
These products range from mass market items to high-end consumer products and rare collectibles. However, due to high demand,  the airline added two more alongside their existing As in mid In , Hello Kitty entered the wine market with a collection of four wines available for purchase online, continuing the expansion of product lines targeted at older audiences.
In Spring , Simmons Jewelry Co. Designed by Kimora Lee Simmons and launched as the first in a series of collections, the jewelry was hand-made and consisted of diamonds, gemstones, semi-precious stones, 18 karat gold, sterling silver, enamel, and ceramic.
In Fall , Simmons Jewelry Co. Meant to attract a youthful audience, the Hello Kitty-themed designs consisted of colorful gemstones set in sterling silver.
The restaurant's decor and many of its dishes are patterned after the Hello Kitty characters. In , a Hello Kitty-themed maternity hospital opened in Yuanlin, Taiwan.
Hello Kitty is featured on the receiving blankets, room decor, bed linens, birth certificate covers, and nurses' uniforms. The hospital's owner explained that he hoped that the theme would help ease the stress of childbirth.
There have been several different Hello Kitty TV series. The first animated television series was Hello Kitty's Furry Tale Theater , an anime series that was 13 episodes long and aired in Hello Kitty's Paradise came out in and was 16 episodes long.
It was the longest-running weekly kids' television program in the network's history. In January , the show's creators mutually agreed to end the series after twelve seasons, with the final episode being broadcast on 29 March It features Hello Kitty talking to the camera about her life in the style of vlogging YouTubers.
In March , Sanrio launched a webcomic featuring Hello Kitty as a strawberry -themed superhero called "Ichigoman" ichigo meaning strawberry , who fights monsters with the help of her giant robot.
The webcomic is created by Toshiki Inoue and Shakua Sinkai and updates once a month. Canadian singer-songwriter Avril Lavigne has written and recorded a song called " Hello Kitty " for her fifth studio album, Avril Lavigne , released in Yoshiki, who was the first celebrity to have his own Hello Kitty doll, "Yoshikitty," was approached by Yamaguchi to compose the song seven years prior.
There are numerous Hello Kitty games starting with the release of the first title for Famicom in ; however, the majority of these games were never released outside of Japan.
Three Hello Kitty anime films were released in Japan. On 3 July , Sanrio announced a full-length Hello Kitty theatrical feature initially planned for The Hello Kitty brand rose to greater prominence internationally during the late s.
At that time, several celebrities, such as Mariah Carey , had adopted Hello Kitty as a fashion statement. In May , Japan named Hello Kitty the ambassador of Japanese tourism in both China and Hong Kong where the character is exceptionally popular among children and young women , marking the first time Japan's tourism ministry had appointed a fictional character to the role.
Sharon Kinsella, a lecturer at Oxford University on Japanese sociology, called the selection of Hello Kitty "a bit farcical Hello Kitty's popularity in Japan peaked in the late s when she was the country's top-grossing character.
In , Hello Kitty lost her place as the top-grossing character in Japan in the Character Databank popularity chart. He stated disapprovingly in an interview for the British newspaper The Daily Telegraph :.
Mercis, the firm that managed copyrights for Bruna, took Sanrio to court over their Hello Kitty-associated character Cathy, a rabbit which made her first appearance in and which Mercis argued infringed the copyright for Miffy.
A court in Amsterdam ruled in favour of Mercis in November and ordered Sanrio to stop the production and sale of merchandise featuring Cathy in the Benelux countries.
However, in June , the two companies announced that they had reached a settlement agreement to end their legal dispute. Musti , a cat character created by Belgian cartoonist Ray Goossens , was also cited as an inspiration for Hello Kitty.
This contemporary revision of the nativity scene  demonstrated Sachs' interest in the phenomena of consumerism , branding, and the cultural fetishization of products.
Many audiences instead took offense to the artwork, which received backlash from Catholic organizations for its misuse of Christian symbolism.
The collection featured white bronze casts of a foam core Hello Kitty sculpture — a style distinctive to the artist. When you're an icon, that's what happens.
From Wikipedia, the free encyclopedia. This article is about the character. For other uses, see Hello Kitty disambiguation.
Japanese fictional character. Hello Kitty. Hello Kitty with Valentine Balloon. Hello Kitty with Flowers. Hello Kitty with Balloons.
Hello Kitty Rides a Dolphin. Hello Kitty Ballerina. Cute Hello Kitty. Hello Kitty with Christmas Gift Box.
Hello Kitty with Christmas Candy Cane. Hello Kitty Skating. Hello Kitty Prepares for Christmas. Hello Kitty in Christmas Sock. Hello Kitty Ice Skating.
Hello Kitty Happy Christmas. Hello Kitty Fairy. Hello Kitty Christmas. Hello Kitty Halloween Zombie. Hello Kitty Halloween Skeleton.
Hello Kitty Halloween. Hello Kitty Halloween Mummy. Hello Kitty Dracula. Hello Kitty Devil. Valentine's Day Hello Kitty.
Hello Kitty with Valentine's Day Heart. Die unter Lizenz vertriebenen zahlreichen Produkte der als Markenzeichen geschützten Figur sind exemplarisch für die japanische Kawaii -Kultur.
Die Gestaltung der entworfenen Figur orientierte sich an der als Glücksbringer geltenden japanischen Stummelschwanzkatze.
Sie kann leckere Kekse backen und hat ein Herz aus Gold. Am liebsten mag sie selbstgemachten Apfelkuchen. Er stellte fest, dass die verzierten Sandalen sich besser verkauften als die unverzierten, und dehnte das Geschäft auf Pantoffeln, Brieftaschen und andere Produkte aus, diesmal mit Erdbeermustern.
Unzufrieden mit der Situation, von anderen Firmen Lizenzen erwerben zu müssen bzw. Gebühren an Künstler zahlen zu müssen, baute er für sein Unternehmen eine eigene Designabteilung auf.
Als Begründung für den fehlenden Mund gibt Shimizu heute an, dass sich so jede Emotion des Betrachters auf Hello Kitty projizieren lasse.
Der Absatz verdoppelte sich und erneut ,  als Sanrio erstmals Lizenzen verkaufte. Sie gab dem Kätzchen seine erste stehende Pose und setzte es unter anderem ins Cockpit eines kleinen Propellerflugzeugs und auf den Rücken eines Delfins.
Die Begeisterung für Hello Kitty war etwas abgeflaut und Firmenchef Tsuji beauftragte daher mehrere seiner Designer damit, neue Ideen zu entwickeln.
Die Chefdesignerin gewordene Yuko Yamaguchi setzte Kitty an einen blauen Flügel, auf dem sich ein mit roten Rosen gefüllter rosa Teekrug befindet.
Um sie herum stehen Papa und Mama White sowie ihre Zwillingsschwester Mimmy und über der ganzen Szenerie schweben ein paar Sechzehntelnoten.